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Global Gray Swans Tool
April 17, 2023 | Database
The Conference Board Gray Swans Tool is a new tool to help C-suite executives better navigate today’s quickly developing economic, political, and technological environments.
Gray Swans are plausible but low-probability events that can have a material impact on your business if realized. The Global Gray Swans Tool helps you identify these developing events across Economic, Geopolitical, Social, Policy-induced, Environmental, and Technological themes, assess their potential impact on your business, and decide on planning level and type.
Use this tool to turn an intangible, general conversation around a potential dynamic into a tangible one and to help your leadership and business units anticipate issues, manage risk, mitigate damage, and identify opportunities for driving growth.
AUTHORS
Dana M. Peterson
Chief Economist and Leader, Economy, Strategy & Finance Center
The Conference Board
John Metselaar
Council Director, Chief Technology and Innovation Officers Council
The Conference Board
Former CTO
P&G Brussels Innovation Center
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